Families choose green funeral add ons

Our greener funeral choice

At Distinct Cremations, it's important to us to provide a green option for our customers to help reduce their carbon footprint.

Our Go Greener option includes a coffin made from a mix of virgin, recovered, and recycled fibre and a tree planted in remembrance through a national charity.

It also offsets all the carbon that would be used in delivering the funeral.

We are believed to be one of the first companies in the funeral industry to offer sustainable choice as an optional extra.

Popularity and impact of our greener funerals

Since its launch in June 2023, around 10% of our customers chose Go Greener as an add-on when they purchased a funeral plan or arranged a funeral.

“This equates to almost 550 trees being planted, across the UK,” shared our Chief Marketing Officer, Mark Hull.

“This not only helps combat the climate crisis but also contributes to the preservation and expansion of natural habitats.

“Forests provide a natural environment for countless species of plants and animals, promoting biodiversity and supporting ecosystems.

"Trees also play a crucial role in regulating water cycles, reducing the risk of floods and droughts by absorbing and releasing water.

"We are proud to give people the choice to help reduce their environmental impact and protect the planet for future generations.”

Eco-friendly initiatives at our crematoriums

As part of the Go Greener option, our customers also contribute to projects that offset the carbon produced by the cremation process itself.

“If you choose an unattended cremation with our Go Greener option, the cremation will take place at one of Westerleigh Group’s crematoriums,” added Mark.

“This has both mercury abatement and nitrogen oxide filtration installed to help reduce air pollution, mitigating their harmful effects on the environment and human health.”

The Go Greener option comes at an additional cost of £100 on top of the chosen cremation service or funeral plan.

We are committed to reducing our carbon footprint, with the goal to be net zero across our group by 2032.